Part 1 – Bring Your Local Business Online Part 6 – Engage Customers with a Holistic Online Identity As promised, here is the checklist based on the Google Series for Local Business Owners. How effective is your online presence? Whether you are just beginning to bring your business online or looking for the best way […]
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Google Webmasters Series: Part 6 – Engage Customers with a Holistic Online Identity
Part 5 of this Google series – Differentiate Your Business from the Competition In this Part 6, the series ends with a wrap up of making sure you are engaging customers with a holistic online identity. Once a potential customer finds you online, they should be able to move seamlessly between each channel to learn […]
Google Webmasters Series: Part 5 – Differentiate your business from the competition
If you’d like to view Part 4 – Basic Implementation and Best Practices As this series winds down, the goal of the last two videos is to help potential customers select your business from the competition. Video 5 begins with a summary of what’s been accomplished in the previous videos and then focus on the […]
Google Webmasters Series: Part 4 – Basic Implementation and Best Practices
Part 3 – Find Potential Customers Continuing the Google video series, this video gives 7 great tips for implementation and ends with some best practices on achieving online success. 1) Create or expand a Google My Business (Google+) page to help reach Google searchers, accept reviews and can be used as a ‘lightweight’ home page. […]
Google Webmasters Series: Part 3 – Find Potential Customers
Part 2 – Determine Business Value Add Online Goal Part 3 of the 7-part series for local business owners brings us to finding potential customers and the most common journeys customers take to reach your business. Typical types of journeys are word of mouth, online search engines, media sites, online review sites and even Google […]
Google Webmasters Series: Part 2 – Determine your business’ value-add and online goal
If you missed the first in this series, view it now. Part 1 – Bring Local Business Online In Part 2 of the 7-part series for local business owners, the objective is to define your value-add and clarify your online goal. This video begins with helping you establish why a customer would select your business […]
Google Webmaster Series Part 1 of 7: Bring your Local Business Online
Google has published a great series of six videos to help local business owners who serve customers in person. The videos are about helping you be found when people are looking for you online, and want to reach customers online. In this part 1 of 7, some key points are: Website requirements Online places to […]
Your Website is a Waste of Money
I know, I know, last week I said your website could be the best investment a small business owner could make for your business today. So why on earth is it a huge waste of money? Because most business owners forget to follow through. I’ll give you an example from my own experience as a […]
Does your website work for you or against you?
In today’s world, every local business needs to be found online. The big yellow books are dying as more and more customers get connected to the Internet with their phones. Local businesses need a piece of electronic real-estate to call their own. Drive around any city and you’ll find a street with houses on it. Some houses will be […]