The online world has a huge impact on local businesses, and that adds a whole new category of items to tick off your list when looking at buying a business. It’s easy to forget the impact local search can have on how people can find you when you’re focussed on the legals and finances. But […]
Business
Professional clicking services exposed
Sometimes it takes the obvious taken to the ridiculous – for us to see the folly of our ways. Ever hear people bragging about how many Facebook followers they have? How many Twitter followers they have? How many links they have, and so on? Opportunists have rushed in to provide seriously dubious services to provide […]
What makes customer loyalty
Great infographic on what makes customers stay with you. Love point 1 – Quality trumps price! Image originally posted on Zengage, The Zendesk Blog
Email Etiquette for Businesses
Yes, Miss Manners, there is email etiquette for business. And it’s a serious one – one imposed by law. For your email marketing to be successful to customers or prospective customers, it is essential every email your business sends includes the basics. Everyone who has ever had an email address has received unwanted emails, commonly […]
Is Your Local Business Going Broke Fast with Coupon Sites?
A recent court case in Brisbane involves a customer who purchased a discount coupon for a hairdresser, then became furious when she found her bill full of “extra” charges. This case has brought to light one of the many problems local businesses and small businesses experience with the “massive discount” coupon sites. Groupon, the world’s […]
Sell Yourself This Christmas by Selling Others
Want to give your local business a sales boost during Christmas? Then offer customers something other than yourself. You heard (or rather read) right. For local businesses, successful marketing takes more than just “buy 10 coffees get one free” or “lowest price” or “cheapest plumber” to keep and grow your customers. So how do you […]
How to Deal with Difficult Customers on Price – 5 Steps
Quality service and products are key to build a lasting business. But do you find yourself spending lots of time on handling difficult customers that always hassle you on price, or keep trying to get more and more out of the price they’ve paid? You know the kind – no matter how good a job […]