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Reviews from the Web – Best Sites (2020)

published: 25 April, 2017 · updated: 9 April, 2021

third party reviews in knowledge panel

When you’re evaluating which online review sites to include in your reputation strategy, it makes sense to go for those that will give you the best “mileage”.  Google provides a section in the knowledge panel titled “Reviews from the web“.

Once you start looking around, you’ll soon realise there are a squillion customer review sites on the web, each one claiming they are the site you should direct customers to. Some have big names, others are quiet achievers worth noting.

So how do you choose?

One of the tips I give business owners is to look in Google’s Knowledge Panel.  In it, you will often see not only Google’s reviews, you’ll see other “third party” sites as well.  And for those of you with a good memory – yes, Google had this years ago then dropped it and now they’re back.  And while not perfect, they’re far, far better than they used to be.

Find the Best Review Sites

Well, you could do what I did with my team, and spend hours scouring the web looking up different businesses in different categories.

Or, you could use the reference tables below.

Some of the sites are available to businesses world-wide, but I haven’t spotted them in the knowledge panel in all countries. So by all means if you’re looking to build out your citations consider these. However, if you’re wanting to get the most mileage out of your reviews, then stick with ones that are either global or listed for your country or region.

Not all sites listed under a country are exclusive to that country; it means we haven’t yet found a review score for that site in other countries.

There are cases (such as BeerAdvocate), where a site does have ratings for places around the world.  If your customers are likely to use that app because it’s well known in your industry, then include it in your review sites.

While these sites may be available in the stated countries, whether reviews show in the Knowledge Panel is up to Google. You can encourage Google to make the connection and possibly add these sites in two ways:

  1. Use the schema.org “same as” property markup
  2. Link to these sites from your website – for example “see our reviews on xyz.com“

Countries

SiteIndustriesCountriesComments
Own websiteAnyGlobalHow to put Rich Snippets for Reviews on Your Website
123pages (.fr, .ch, .at, .es)MostEuropemay be more sites undiscovered
BeanhunterCoffee ShopsGlobalnot seen in US but does list US shops. Spotted in Australia, New Zealand, UK
BimmershopsBMW repair shops2 countriesSpotted in US & Canada
CoWorkerCo-working / office spacesGlobal
FacebookAnyMost countries Countries where Facebook is banned/censored
FleamapketFleamarketsMany CountriesTop 300 fleamarkets in the world. Fed by info from fleamarketinsiders.com. Looks as though you need to submit an article about the fleamarket & go through a vetting process.
FoursquareAny19 CountriesFoursquare Countries (scroll to bottom of page)
Gay CitiesLGBT community friendlyMultiple CountriesList of cities around the world
GrouponMost28 CountriesGroupon Countries list domains can be per country
HouzzRelated to housing or a home15 CountriesCountries selection at bottom of screen
LeaflyCannabis & related productsMultiple Countries
Nearby NowAny4 Countries Spotted in US & UK, but lists Australia, Canada, UK, USA
mylocalsalonSalons and SpasMultiple CountriesRun by Shortcuts Software.

Each country has with different domain. eg UK version is …co.uk, US is ….com, etc
OnTheSnowSkiing & relatedMultiple CountriesHas country specific domains (eg .com.au, .co.uk, etc)
OpenTableRestaurants & reservations20+ Countries
PowderhoundsSkiing & relatedMultiple countries
Proven ExpertAnyUSA, UK, GermanyPaid Review Management Service
RateABizAny2 CountriesCanada & USA.  Claims reviews are verified.
Restaurant GuruRestaurantsGlobalPulls reviews from Yelp, Tripadvisor, Foursquare, Google and Facebook plus its own
The KnotWeddings & related2 CountriesCanada & USA (for suppliers). Weddings can list from seemingly anywhere.
TreatwellBeauty11 countriesUnited Kingdom, Netherlands, Germany, Belgium, France, Austria, Spain, Ireland, Italy, Switzerland, Latvia.  Each country has its own domain (eg treatwell.co.uk)
WeddingWireAnything wedding relatedMultiple Countries
weedmapsCannabis dispensaries, doctors and related productsMultiple Countries
WHTopWeb HostingHave only spotted in KP in Australia, yet takes listings for companies around the world
VagaroBeauty, Fitness, Some alternative health, Pet grooming4 CountriesAustralia, Canada, UK, USA
VanidayBeauty and wellness5 Countries Australia, Brazil, Italy, Singapore, UAE
ZomatoRestaurants23 CountriesZomato Countries
Happy CowRestaurants - VeganMost countries
Rentalcars.comRental Cars160 countries
RateMDsMedical Practitioners
PublocationHotels, Pubs, Bars and TavernsAustralia, Ireland, New Zealanddomains per country
AU, IE, NZ
Mapp...AnyUSA, UK, Australia, Canada, Germany, Austria, Turkeydiffering domains per country
United States | Australia | United Kingdom | Canada | Germany | Austria | Turkey
ClutchProfessional ServicesGlobalOnly login with LinkedIn profile
CampendiumCamping, RV Parks, Dump sites3 Countries - US, CA, MX
Menu With PriceRestaurants2 Countries - US, UK
SureCriticmanyglobalonly seen in US yet site has listings globally
JustdialmostUS, CA, IN, UAEonly seen in IN so far - site has subdirectory sites for different countries
Cylexmostmostonly seen in DE so far, but listings are worldwide
Skyscannerglobal travel incl: hotels, restaurants, museums, flights, car rentals, etc.many countriespaid
Barkprofessional servicesmany countriespay per lead
Dental DeparturesDentalmany countriesinternational dental
MedigoHealthcaremany countries
SireloMoversmany countries
theForkRestaurants18 countriesformerly Dimmi in Australia.
Veterinarians7 countries - AU, CA, IE, NZ, UK, US, ZApoor quality site. Scrapes reviews from other sites, incl (now defunct) G+, Facebook. Does have it's own ability to add reviews - can be anonymous

SiteIndustriesComments
Aged Care ReviewsAged Care
AroundYouAny
ProductReviewAnyPaid to manage
SitejabberAny
True LocalAny
Yellow PagesAnyYou can list your business free, pay to manage.
Word of MouthAny
LocalSearchAny
Auto GuruAuto Mechanics
UntappdBeer, bars, breweries
SerchenCloud service providers (hosting, software, managed services, etc.)
Only seen in KP in Australia so far
Happiest HourFood, Beer & Drinks
Funeral Directors AustraliaFuneral Homes
iSeekGolfGolfing
WhitecoatHealthcare
Farm Jobsjob marketplace
Judge Your LawyerLegal
WeTeachMeLive classes
EatNowOnline Takeaway & Food Delivery
RateMyAgentReal Estate agencies and agents
Australian Good Food GuideRestaurants, Accommodation, Attraction, Bar or Winery
VenuemobVenue bookings
HostAdviceWeb hosting services around the world.Only seen in KP in Australia so far
Easy WeddingsWeddings & Honeymoons

NameIndustriesComments
BeerAdvocateBeer, Microbreweries & Breweries
BlogTOAnyToronto specific
BookendaRestaurants
ChickadvisorBeauty, Shopping, Restaurants, WellnessTargeted at women, products and local places. Has a brother site "XY Stuff" aimed at men - have not spotted reviews in the knowledge panel for that site.
HomeStarsHome improvement, home contractors, home services
RestoMontrealRestaurantsMontreal specific, site is in French
SkipTheDishesRestaurantsHome delivery & takeaway

NameIndustriesComments
HERE mapsConfusing, as reviews shown are actually on TripAdvisor, not maps
L'InternauteRestaurants, HotelsSite covers a wide range of topics.
Mariages.netWeddings & related
Pages JaunesAny
TUV-DCTAAutomotive
ZankyouWeddings & related
NameIndustriesComments
HERE mapsConfusing, as reviews shown are actually on TripAdvisor, not maps
L'InternauteRestaurants, HotelsSite covers a wide range of topics.
Mariages.netWeddings & related
Pages JaunesAny
TUV-DCTAAutomotive
ZankyouWeddings & related

SiteIndustriesComments
11880Any
Auto PlenumAutomotive
Auto Scout 24Automotive
DoctenaDoctors & Dentists
HochzeitsplazaWeddings & related
JamedaMedical
KennstDuEinenAny
MeinestadtAnyIncorporates multiple city specific review sub-sites e.g. muenchen.de.
Also related to 11880.
MobileAuto Dealers
SanegoDoctors & Dentists
YourRateAnyPaid Review Service

SiteIndustriesComments
Smokers GuideCannabis & hash & other mind-altering products, coffee shops, pubs, hotels, etc.

SiteIndustriesComments
AANew Zealand Automobile Association. Things related to cars, trips, driving, etc.
FindaAny
Happy CampingCampgrounds, Holiday parks
NoCowboysTradies
Rankers NZCamping, Rental car companies, Attractions
YellowPages® NZAny

SiteIndustriesComments
HungryGoWhereRestaurants
inSing - Singapore Business DirectoryMost
HungryGoWhereRestaurants
inSing - Singapore Business DirectoryMost

SiteIndustriesComments
Bangkok.comTourism & Hospitality (part of Hotels.com)

SiteIndustriesComments
192.comAny
5pmRestaurants, Health and beauty salons, Hotels
allAgentsReal Estate
CheckatradeTrades
FreeIndexAny
GetAgentReal Estate agents
iWantGreatCareHealth Care
Trusted TradersTrades and Home Services
Site JabberAny
SolicitorInfoSolicitors
WhatClinicDoctors, dentists, beauty and cosmetic surgery, physiotherapy, fertility, holistics and more
Who Can Fix My CarAuto repairs
Yell.comAny
All in LondonAny
Salon spyhair salons, hairdressers, barbers and beauty salon

NameIndustriesComment
Customer LobbyAnyPaid
DemandforceAnyPaid
DoctibleHealthcare
Find Me Gluten FreeRestaurantGluten free friendly places to eat
Rate A DentistDentists
ConsumerAffairsAnyPaid
RehabsHealthcare / Rehab Centres
FixrHome ServicesPrimarily home renovation
GrubHub / Eat24RestaurantsOnline and mobile food ordering
Guild QualityRemodelers, home builders, home improvement contractorsPaid
HealthgradesHealthcarephysicians, hospitals and health care providers
HomeAdvisorHome Improvement Contractors
KudzuHome Services, Automotive, Health
Lawyers.comLawyers, of course
Listen360ManyPaid
My ReputationSuspect this is an installation of a paid review management service. The site shows no ability to contact anyone other than the business being listed. Pages on the site are only business listings.
LocalityManyInitially health, now services many industries. check the site for the specific industries. Pulls reviews from Yelp.
MyTimeManyServices many industries. check the site for the specific industries. Pulls reviews from Yelp.
PorchHome services
Recreation.govTourismTrip planning, information sharing and reservations using federal agencies for information sources
Review BuzzManyPaid
Road TrippersTourismTrip Planner
Staten Island LiveAnySpecific to Staten Island NY
Spa FinderHealth, fitness and beauty
ThumbtackAny
SuperpagesAny
YP.com
YellowPages
Any
TravelPodHospitality, Travelnot accepting new listings
ZillowReal Estate, Home Services- agents, lender, brokers, property management, builder, home improvement products & services
ZocdocDoctors
Credit Unions OnlineFinancial (Credit Unions)
Great! SchoolsSchools (K-12)education resources, including links to real estate near schools
Orthopaedic Associates of Central TexasPhysicians & Physicians Assistantspart of PatientPop network
IntegrisMedical
WebMDMedicalPaid?
Flower Shop NetworkFlorists
Vitals.comHealth Care
Martindale-HubbellLegalclient reviews as well as peer reviews.
Related to Lawyers.com, Nolo.com, Avvo.com
BirdEyeMostPaid
DoorDashRestaurantsPaid?
Solar ReviewsSolar Reviews
Golf AdvisorGolf Resorts
Apartments.comonline apartment listingsnetwork includes Apartments.com, ForRent.com, ApartmentFinder.com, Apartamentos.com, ApartmentHomeLiving.com, ForRentUniversity.com, After55.com, CorporateHousing.com and WestsideRentals.com.
Apartment guideonline apartment listingsnetwork includes rent.com, rentals.com, LiveLovely.com

Caveats

Paid vs Free

Many of the sites listed are paid services for businesses to manage the listing. So if your business has a listing with reviews and that site is popular, it may be a good investment. Many times your business can appear in sites without your knowledge. This can be because a customer has added your business, or because the review platform owners picked up your business information freely on the web, and added it to their site. No permission is required.

Do your “due-diligence” with the paid reviews platform/services. Some of the sites claim ownership over the reviews left for your business, and do not allow you to use “their” reviews in your marketing. Many of them also do not allow you to download the reviews when you leave their service.

Listings which have “any” listed as the industry does not necessarily mean adult, firearm or substance businesses are accepted. Check the site terms & conditions.

Sites not listed

Yelp & TripAdvisor – These two notable “big players” in the online review space you won’t see listed in “reviews around the web”. Both stop Google from showing “their” ratings and reviews as .

  • And yet, TripAdvisor should certainly be on the list for any travel / experience / tourism businesses.
  • Yelp should be on your list for almost any business (several sites pay to show Yelp’s reviews on their pages). And for some reason Eat24 (takeaway/home delivery) which is part of Yelp, does show occasionally.

You also won’t see Bing listed, for obvious reasons. But if you have a portion of people that visit you using that search engine, it helps to know a wee bit about it. Bing doesn’t “do” reviews like Google does – they instead leverage off of Facebook, Foursquare and Yelp.

You may be wondering why I didn’t include sites such as Angie’s List, BBB, Epinions, and so on. These  may well be good sites to list your business and they do provide online reviews.  However Google doesn’t seem to display reviews from these sites in the Knowledge panel, so they’re excluded from this article.

WebpageFX did a nice list of 20 of those kinds of sites.  A few of theirs cross over with this list.

If you find more out there I haven’t yet catalogued, or have a country to add, please let me know.

One final note.

negative review site in knowledge panel

All this is done algorithmically, and algorithms have no “common sense.” Occasionally Google’s bots get something incredibly wrong, as you can see here with the “Pissed Customer” site showing in the Reviews from the web. Sites like this will only ever show very poor ratings for businesses.

If you see something like this, report it in the forum. It is Google’s intention to give a fair showing of reviews, not just negative ones.

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group: Featured tags: Featured, Guides, Knowledge Panel, Reviews

About margaret ornsby

I have been working with local businesses as a Local SEO specialist since 2010 and as a Google My Business Product Expert (formerly called Top Contributor) since 2016. I write about GMB suitable for most folks, business owners included.

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