If you’d like to view Part 4 – Basic Implementation and Best Practices
As this series winds down, the goal of the last two videos is to help potential customers select your business from the competition. Video 5 begins with a summary of what’s been accomplished in the previous videos and then focus on the engagement stage by effectively answering client questions and reinforcing the value-add.
- List the most common questions your customer would have.
- Check out the competition for good ideas and benchmarking.
- Put yourself in the customer’s shoes and show testimonials.
- Brainstorm how to demonstrate your value-add beyond text such as with photos, maps to indicate service area, videos and link to pertinent information.
Part 6 – Holistic Online Identity
I have been working with local businesses as a Local SEO specialist since 2010 and as a Google My Business Product Expert (formerly called Top Contributor) since 2016. I write about GMB suitable for most folks, business owners included.
When not working for clients, I volunteer with the local businesswomen’s network, volunteers on Google’s forum, and the Local Search forum.
Away from the keyboard I’m a very busy mother with two boys, nine chickens, two cows, three sheep, a cockatiel and a stupidly happy dog.