Part 3 – Find Potential Customers
Continuing the Google video series, this video gives 7 great tips for implementation and ends with some best practices on achieving online success.
1) Create or expand a Google My Business (Google+) page to help reach Google searchers, accept reviews and can be used as a ‘lightweight’ home page.
2) Expand presence to other relevant channels and make it a priority to add your business to the most effective ones.
3) Include the basics; address, phone, hours and rates.
4) Let customers know you’re online.
5) Build strong engagement by stating value-add and answer common questions.
6) Cross-link and reference multiple channels
7) Consider building a website if your online goals cannot be met with existing channels.
Implementing these 7 steps can help to bring the potential customers down the sales funnel ultimately to conversion. Learn more in this video.
Part 5 – Differentiate Business Competition
I have been working with local businesses as a Local SEO specialist since 2010 and as a Google My Business Product Expert (formerly called Top Contributor) since 2016. I write about GMB suitable for most folks, business owners included.
When not working for clients, I volunteer with the local businesswomen’s network, volunteers on Google’s forum, and the Local Search forum.
Away from the keyboard I’m a very busy mother with two boys, nine chickens, two cows, three sheep, a cockatiel and a stupidly happy dog.