Part 3 of the 7-part series for local business owners brings us to finding potential customers and the most common journeys customers take to reach your business.
Typical types of journeys are word of mouth, online search engines, media sites, online review sites and even Google maps. This video also covers the importance of having a Google My Business (GMB) page and the best way to set up, to appear in local Google search results. Note – Maile Ohye refers to the GMB page as a Google+ page.
Part 4 of this series will cover implementation, now that you have a better understanding of the best ways to find potential customers.
Ready for the next video? Part 4 – Basic Implementation and Best Practices
I have been working with local businesses as a Local SEO specialist since 2010 and as a Google My Business Product Expert (formerly called Top Contributor) since 2016. I write about GMB suitable for most folks, business owners included.
When not working for clients, I volunteer with the local businesswomen’s network, volunteers on Google’s forum, and the Local Search forum.
Away from the keyboard I’m a very busy mother with two boys, nine chickens, two cows, three sheep, a cockatiel and a stupidly happy dog.