If you missed the first in this series, view it now. Part 1 – Bring Local Business Online
In Part 2 of the 7-part series for local business owners, the objective is to define your value-add and clarify your online goal. This video begins with helping you establish why a customer would select your business over another. It then discusses the top 3 goals of an online presence:
- Increase revenue
- Decrease costs and save time
- Increase customer satisfaction
Pay attention to the great online customer funnel for increasing revenue at the end of the video. It clearly helps you understand the process from visitor to engagement to call to action, to conversion and finally loyalty for repeat customers. These short videos are full of invaluable information!
The third video in the series will discuss how to find potential customers so more visitors enter at the top of the funnel.
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Ready for Part 3? Find Potential Customers
I have been working with local businesses as a Local SEO specialist since 2010 and as a Google My Business Product Expert (formerly called Top Contributor) since 2016. I write about GMB suitable for most folks, business owners included.
When not working for clients, I volunteer with the local businesswomen’s network, volunteers on Google’s forum, and the Local Search forum.
Away from the keyboard I’m a very busy mother with two boys, nine chickens, two cows, three sheep, a cockatiel and a stupidly happy dog.