What is Local SEO, and how is it different to “regular” SEO?
If you’ve heard the term “SEO” before, you may have discovered it means different things to different people.
Broadly speaking, SEO is what makes it possible for your business to be found when people are looking for your services or your type of business.
The focus is normally on Google since it is the dominant search engine in the world.
The best SEO increases people coming to your website to interact with your site and to take an action. It can be as simple as calling you, filling out a contact form, or making an appointment online. Each of these is a step to becoming your customer.
Benefits of our Local SEO Service
Bring people to your business and your website by boosting your business’s online presence.
Make it easy for them with a clean and efficient experience which is easily discovered in search
Greater visibility means more people in your store and more phone calls.
Improve your marketing results with a strong online presence
Showcase Products & Services
Get the word out about specials, products, services, and important updates.
Stand out to the people in your local area. Be seen where people are looking for a business like yours.
Let satisfied customers tell how good you are with online reviews.
Give a consistent message to people and search engines. Keep your business information consistent around the web.
Give search engines what they want. A beautiful site doesn’t always perform well. Be sure the foundations are right.
Peace of Mind
Keep your website and your customer enquiries safe and secure.
Give people the information they want, and fast. More people search on mobile and want quick loading sites.
Give accurate, up-to-date information, including holidays. Keep your website fresh and current.
Our Local SEO service is all of the above, and more.
So right now if you’re thinking you want to show up for “dentist Melbourne”, “jewellery store”, or “accountant near me”, that can be where our discussion starts.
The Best Local SEO
The best Local SEO does not fit a templated, one-size-fits-all strategy. When we work with you, we recommend one or more approaches that take your customers, competitors, locations, and what’s important to your business into account. We’re aiming to find that right mix which is affordable while still giving you the increase in business.
If you’re not quite sure what to expect for your investment, this article (How much should you spend on marketing?) by Smart Company will help give you context.
Your investment for any project depends on the size of your website, the type of work required to tweak or make corrections, and how much time it takes to put in place. All websites and environments are unique, so each campaign is unique.