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What is Local SEO, and how is it different to “regular” SEO?

If you’ve heard the term “SEO” before, you may have discovered it means different things to different people.

Broadly speaking, SEO is what makes it possible for your business to be found when people are looking for your services or your type of business.

The focus is normally on Google since it is the dominant search engine in the world.

The best SEO increases people coming to your website to interact with your site and to take an action. It can be as simple as calling you, filling out a contact form, or making an appointment online. Each of these is a step to becoming your customer.​

vs

SEO vs Local SEO

Local SEO has more “moving parts.” Local Search experts focus more on quality over quantity, and targeting relevant geographic areas.

Local SEO Service

ving your site designed to ensure you’re attracting your kind of customer in your local area is far easier, faster and better for local businesses, than having the best website in the world. What good is it to have people from Timbuktu visiting your site, if your customers are in Townsville or Torquay? If you’re a local business, local SEO can help your business:

Get More Customers

Bring people to your business and your website by boosting your business’s online presence.

Build Trust

Make it easy for them with a safe and simple experience while exploring your website.

Sell More

Greater visibility means more people in your store and more phone calls.

Focus your Marketing

Enhance your marketing results with a strong online presence.Stand out to the people in your local area.

Show off

Showcase your products & services. Make it easy for people to know the full range of what you offer.

Customer
Satisfaction

Let satisfied customers tell how good you are with online reviews.

Technical Service

Give search engines what they want. A beautiful site doesn’t always perform well. Be sure the foundations are right.

Stay up-to-date

Give customers accurate, up-to-date information, including holidays. Keep your website fresh and current.

Our Local SEO service is all of the above, and more.

So right now if you’re thinking you want to show up for “dentist Melbourne”, “jewellery store”, or “accountant near me”, that can be where our discussion starts.

The Best Local SEO – an important note

The best Local SEO does not fit a templated, one-size-fits-all strategy. When we work with you, we recommend one or more approaches that take your customers, competitors, locations, and what’s important to your business into account. We’re aiming to find that right mix which is affordable while still giving you the increase in business.

If you’re not quite sure what to expect for your investment, this article (How much should you spend on marketing?) by Smart Company will help give you context. 

Your investment for any project depends on the size of your website, the type of work required to tweak or make corrections, and how much time it takes to put in place. All websites and environments are unique, so each campaign is unique.