What is Local SEO, and how is it different to “regular” SEO?
If you’ve heard the term “SEO” before, you may have discovered it means different things to different people. I’ll outline exactly what SEO is – or rather what good SEO is about.
Broadly speaking, SEO is what makes it possible for your business to be found when people are looking for your services or your type of business. The focus is normally on Google since it is the dominant search engine in the world. SEO is intended to increase people coming to your website, to interact with your site and to perform some action that you wish them to take. It can be as simple as calling you, filling out a contact form, or making an appointment online. Each of these is a step to becoming your customer.
Good Local SEO is all of the above, with a little more on top. Local SEO also adds in prominence in the areas your business serves.
So right now if you’re thinking you want to show up for “dentist Melbourne” or “jewellery store”, that can be where our discussion starts. Often there is more to consider – and we’ll guide you through the process to keep it simple. Know your customers are searching for a business like yours using all sorts of words and phrases. What is most important is understanding which of those phrases bring customers to your business.
Good Local SEO cannot and does not fit a templated, one-size-fits-all strategy. When we work with you, we recommend one or more approaches that take your competitors, your location, and your business into account. We’re aiming to find that right mix which is affordable while still giving you the increase in business.
Local SEO Action Plan
Our local SEO expert draws performs a deep dive into your site and your online footprint, giving you the best plan of action.
Done For You
Looking for the low hanging fruit first, we tailor our SEO and listings management services to your business needs.
Ensure your business info is correct and reflects your brand accurately, all the time, wherever you are found
If you’re not quite sure what to expect for your investment, this article (How much should you spend on marketing?) by Smart Company will help give you context.
Your investment for any project depends on the size of your website, the type of work required to tweak or make corrections, and how much time it takes to put in place. All websites and environments are unique, so each campaign is unique.