Whether doing things yourself or working with a professional, understanding the language used makes a big difference for making smart decisions and minimising risk.In this Glossary you’ll find a list of the most common search phrases with explanations and examples to turn what seems complex into the simple.
A
Attributes in Google My Business listings
In December 2016, Google introduced Attributes as a replacement for the business description on Google ...
Aggregator
An aggregator is a company used by local search directories to maintain and supply their ...
C
Citations Campaign
What is a citations campaign? A citations campaign is where we search the web for ...
Citation
A citation is any mention of your business out on the web. They are used ...
Centroid
Centroid, or central points of relevance, is the civic centre of a neighbourhood or metropolitan ...
Citation – Structured, Unstructured, Citation Campaign
A citation is any mention of your business out on the web. Used by the ...
D
Duplicate Listing
A duplicate listing is when there’s more than one listing for a single business on ...
Data Provider
A data provider is a company contracted to supply fundamental business information to local search ...
I
Internal Link
An internal link is a link from a page on your own website to another ...
K
Knowledge Graph
A knowledge graph is a short summary presented in a box, which provides direct answers ...
L
Local Pack or a 3-Pack – what is it?
The local pack (also called the 3-pack or a snack-pack) is the small block of ...
Local Search Ranking
Local search ranking factors are those components that add to the rankings of a local ...
Local Search Ranking Factors
Local search ranking factors are those components that add to the rankings of a local ...
Local Search
Local Search is the practice of finding local products and services online by using geographically ...
N
N.A.P. – What does it stand for in Local SEO?
Put simply, NAP is a shortcut for Name, Address, Phone Number. A variation on the ...
N.A.P.
In the internet world, NAP stands for Name, Address, Phone Number. If you wish to ...
R
Reviews From The Web: in the Knowledge Panel
How do I add to "Reviews from the web"? The Knowledge Panel displays a ...
S
Service Area Business (SAB)?
A Service Area Business (also known as a SAB) are businesses that often do not have ...
See Inside
‘See Inside’ is a special feature of Street View. It allows you to go indoors ...
Street View
Street view is a technology featured in Google Maps and Google Earth. It supplies the ...
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the system used to improve the presence of a business ...
Service Area / Service Area Business
A service area is a specific neighbourhood, town or radii that is served by go-to ...
SEO – Search Engine Optimisation – Local, Organic, Universal, Mobile
Search Engine Optimisation (SEO) is the system used to improve the presence of a business ...
T
Trusted Google Photographer
A Trusted Google Photographer is one who photographs your business location and places it in ...
Trusted Photographer
A Trusted Google Photographer is one who photographs your business location and places it in ...
W
What is a Centroid when it comes to local business listings and maps?
Centroid, or central point of relevance, is a central reference point of an area as determined by ...
