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Local Search Explained

· Local Search Explained

Whether doing things yourself or working with a professional, understanding the language used makes a big difference for making smart decisions and minimising risk.In this Glossary you’ll find a list of the most common search phrases with explanations and examples to turn what seems complex into the simple.

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A

Attributes in Google My Business listings

In December 2016, Google introduced Attributes as a replacement for the business description on Google ...

Aggregator

An aggregator is a company used by local search directories to maintain and supply their ...
C

Citations Campaign

What is a citations campaign? A citations campaign is where we search the web for ...

Citation

A citation is any mention of your business out on the web. They are used ...

Centroid

Centroid, or central points of relevance, is the civic centre of a neighbourhood or metropolitan ...

Citation – Structured, Unstructured, Citation Campaign

A citation is any mention of your business out on the web. Used by the ...
D

Duplicate Listing

A duplicate listing is when there’s more than one listing for a single business on ...

Data Provider

A data provider is a company contracted to supply fundamental business information to local search ...
I

Internal Link

An internal link is a link from a page on your own website to another ...
K

Knowledge Panel – what is it?

A knowledge panel is a short summary of a business or other entity on the web. Normally ...

Knowledge Graph

A knowledge graph is a short summary presented in a box, which provides direct answers ...
L

Local Pack or a 3-Pack – what is it?

The local pack (also called the 3-pack) is the small block of businesses listed under ...

Local Search Ranking

Local search ranking factors are those components that add to the rankings of a local ...

Local Search / Local SEO

Local Search (short for Local Search Engine Optimisation) or Local SEO is the art and science ...

Local Pack

Local pack is the results you see in a search that has the goal to ...

Local Search Ranking Factors

Local search ranking factors are those components that add to the rankings of a local ...

Local Search

Local Search is the practice of finding local products and services online by using geographically ...
N

N.A.P. – What does it stand for in Local SEO?

Put simply, NAP is a shortcut for Name, Address, Phone Number.  A variation on the ...

N.A.P.

In the internet world, NAP stands for Name, Address, Phone Number. If you wish to ...
R

Reviews From The Web: in the Knowledge Panel

How do I add to "Reviews from the web"? The Knowledge Panel displays a ...
S

Service Area Business (SAB)?

A Service Area Business (also known as a SAB) are businesses that often do not have ...

See Inside

‘See Inside’ is a special feature of Street View. It allows you to go indoors ...

Street View

Street view is a technology featured in Google Maps and Google Earth. It supplies the ...

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the system used to improve the presence of a business ...

Service Area / Service Area Business

A service area is a specific neighbourhood, town or radii that is served by go-to ...

SEO – Search Engine Optimisation – Local, Organic, Universal, Mobile

Search Engine Optimisation (SEO) is the system used to improve the presence of a business ...
T

Trusted Google Photographer

A Trusted Google Photographer is one who photographs your business location and places it in ...

Trusted Photographer

A Trusted Google Photographer is one who photographs your business location and places it in ...
W

What is a Centroid when it comes to local business listings and maps?

Centroid, or central point of relevance, is a central reference point of an area as determined by ...

Not Sure Where to Start?

Let's chat over a brew - coffee, tea or something stronger ...

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