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Local SEO & Google My Business Product Expert

How to Link to a Specific GMB Question & Answer block

Ever wondered how to link to Google’s Question & answer block on your Google My Business listing? You might do it to

It’s not simple, but it is easy. It gets a little technical, so I’ll break the URL down in to steps.

Let’s do this with business named Australian Ugg Boots P/L and they’re in Braeside.

  1. Go to a Google search, and type in the business name. Or business & location, if needed. You’re aiming to get the knowledge panel for that biz to display.
  2. The URL will be long. Google makes its search results URLs complicated by putting in a bunch of info not needed for the query itself. Much of the “junk” in the URL is for Google’s own use. It includes things like the browser, version, language and so on. https://www.google.com/search?q=Australian+Ugg+Boots+P%2FL+braeside&oq=Australian+Ugg+Boots+P%2FL+braeside&aqs=chrome..69i57.2787j0j1&sourceid=chrome&ie=UTF-8
    The first part of the URL will always be
    https://www.google.com/search?q=
    and the second part will always be the search phrase you entered
    Australian+Ugg+Boots+P%2FL+Braeside
    (a + separates each word and the “/” is converted into ASCII as a %2FL). The entire rest of the URL is not needed for our purposes.
  1. Click on the See all questions link
  2. You may notice Google has just added #d,2 to the end of your URL.
  3. Click on the specific question and you’ll see the #d,2 has been changed to a #lpqa=d,3,a,AIe9…dbS.
  4. This brings up the Q&a box for a specific question.  The question is at the top, followed by all answers. The AIe9…dbS is a unique number for that specific Question and answers. The long string of numbers and letters is 140 characters. It is different for each Q&a.

Copy and paste the URL into a document and strip out everything past the first query and up to the #lpqa

So putting the pieces together, you to give a link to a client, you’d use:
https://www.google.com/search?q=business+name+location#lpqa=d,3,a,uniqueid

URL parameters to add to your query for Google’s Question & answers:

  • #lpqa=a,,d,1 create a question box for a listing
  • #lpqa=d,2 see all questions
  • #lpqa=d,3,a,AIe9...dbS see the Q&A box for a specific question. The question is at the top, followed by all answers. The specific Q&a box id is 140 characters long, and made up of numbers and letters both uppercase and lowercase..

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