Part 2 – Determine Business Value Add Online Goal

Part 3 of the 7-part series for local business owners brings us to finding potential customers and the most common journeys customers take to reach your business.

Typical types of journeys are word of mouth, online search engines, media sites, online review sites and even Google maps. This video also covers the importance of having a Google My Business (GMB) page and the best way to set up, to appear in local Google search results. Note – Maile Ohye refers to the GMB page as a Google+ page.

Part 4 of this series will cover implementation, now that you have a better understanding of the best ways to find potential customers.