It’s not simple, but it is easy. It gets a little technical, so I’ll break the URL down in to steps.
Let’s do this with business named Australian Ugg Boots P/L and they’re in Braeside.
- Go to a Google search, and type in the business name. Or business & location, if needed. You’re aiming to get the knowledge panel for that biz to display.
- The URL will be long. Google makes its search results URLs complicated by putting in a bunch of info not needed for the query itself. Much of the “junk” in the URL is for Google’s own use. It includes things like the browser, version, language and so on.
The first part of the URL will always be
and the second part will always be the search phrase you entered
(a + separates each word and the “/” is converted into ASCII as a %2FL). The entire rest of the URL is not needed for our purposes.
- Click on the See all questions link
- You may notice Google has just added #d,2 to the end of your URL.
- Click on the specific question and you’ll see the #d,2 has been changed to a #lpqa=d,3,a,AIe9…dbS.
- This brings up the Q&a box for a specific question. The question is at the top, followed by all answers. The AIe9…dbS is a unique number for that specific Question and answers. The long string of numbers and letters is 140 characters. It is different for each Q&a.
Copy and paste the URL into a document and strip out everything past the first query and up to the #lpqa
So putting the pieces together, you to give a link to a client, you’d use:
URL parameters to add to your query for Google’s Question & answers:
#lpqa=a,,d,1create a question box for a listing
#lpqa=d,2see all questions
#lpqa=d,3,a,AIe9...dbSsee the Q&A box for a specific question. The question is at the top, followed by all answers. The specific Q&a box id is 140 characters long, and made up of numbers and letters both uppercase and lowercase..
I have been working with local businesses as a Local SEO specialist since 2010 and as a Google My Business Product Expert (formerly called Top Contributor) since 2016. I write about GMB suitable for most folks, business owners included.
When not working for clients, I volunteer with the local businesswomen’s network, volunteers on Google’s forum, and the Local Search forum.
Away from the keyboard I’m a very busy mother with two boys, nine chickens, two cows, three sheep, a cockatiel and a stupidly happy dog.
Read more about me on the “about” page!