When you're evaluating which online review sites to include in your reputation strategy, it makes sense to go for those that will give you the best "mileage". Google provides a section in the knowledge panel titled "Reviews from the web".
Once you start looking around, you'll soon realise there are a squillion customer review sites on the web, each one claiming they are the site you should direct customers to. Some have big names, others are quiet achievers. Some open themselves to being for any and every business, others niche to specific industries.
So how do you choose?
One of the tips I give business owners is to look in Google's Knowledge Panel. In it, you will often see not only Google's reviews, you'll see other "third party" sites as well. And for those of you with a good memory - yes, Google had this years ago then dropped it and now they're baaaaack! And while not perfect, they're far, far better than they used to be.
How to Find the Best Review Sites
Well, you could do what I did with my team, and spend hours scouring the web looking up different businesses in different categories.
Or, you could use the reference tables below.
Some of the sites are available to businesses world-wide, but I haven't spotted them in the knowledge panel in all countries. So by all means if you're looking to build out your citations consider these. However, if you're wanting to get the most mileage out of your reviews, then stick with ones that are either global or listed for your country or region.
Not all sites listed under a country are exclusive to that country; it means we haven't yet found a review score for that site in other countries.
There are cases (such as BeerAdvocate), where a site does have ratings for places around the world. If your customers are likely to use that app because it's well known in your industry, then include it in your review sites.
You can encourage Google to make the connection and possibly add these sites in two ways:
- Use the schema.org "same as" property markup
- Link to these sites from your website - for example "see our reviews on xyz.com"
Tip: While these sites may be available in the stated countries, whether reviews show in the Knowledge Panel or not is up to Google.
Global or Multiple Countries
|Own website||Any||Global||How to put Rich Snippets for Reviews on Your Website|
|123pages (.fr, .ch, .at, .es)||Most||Europe||may be more sites undiscovered|
|Beanhunter||Coffee Shops||Global||not seen in US but does list US shops. Spotted in Australia, New Zealand, UK|
|Bimmershops||BMW repair shops||2 countries||Spotted in US & Canada|
|CoWorker||Co-working / office spaces||Global|
|Any||Most countries||Countries where Facebook is banned/censored|
|Fleamapket||Fleamarkets||Many Countries||Top 300 fleamarkets in the world. Fed by info from fleamarketinsiders.com. Looks as though you need to submit an article about the fleamarket & go through a vetting process.|
|Foursquare||Any||19 Countries||Foursquare Countries (scroll to bottom of page)|
|Gay Cities||LGBT community friendly||Multiple Countries||List of cities around the world|
|Groupon||Most||28 Countries||Groupon Countries list domains can be per country|
|Houzz||Related to housing or a home||15 Countries||Countries selection at bottom of screen|
|Leafly||Cannabis & related products||Multiple Countries|
|Nearby Now||Any||4 Countries||Spotted in US & UK, but lists Australia, Canada, UK, USA|
|mylocalsalon||Salons and Spas||Multiple Countries||Run by Shortcuts Software.
Each country has with different domain. eg UK version is …co.uk, US is ….com, etc
|OnTheSnow||Skiing & related||Multiple Countries||Has country specific domains (eg .com.au, .co.uk, etc)|
|OpenTable||Restaurants & reservations||20+ Countries|
|Powderhounds||Skiing & related||Multiple countries|
|Proven Expert||Any||USA, UK, Germany||Paid Review Management Service|
|RateABiz||Any||2 Countries||Canada & USA. Claims reviews are verified.|
|Restaurant Guru||Restaurants||Global||Pulls reviews from Yelp, Tripadvisor, Foursquare, Google and Facebook plus its own|
|The Knot||Weddings & related||2 Countries||Canada & USA (for suppliers). Weddings can list from seemingly anywhere.|
|Treatwell||Beauty||11 countries||United Kingdom, Netherlands, Germany, Belgium, France, Austria, Spain, Ireland, Italy, Switzerland, Latvia. Each country has its own domain (eg treatwell.co.uk)|
|WeddingWire||Anything wedding related||Multiple Countries|
|weedmaps||Cannabis dispensaries, doctors and related products||Multiple Countries|
|WHTop||Web Hosting||Have only spotted in KP in Australia, yet takes listings for companies around the world|
|Vagaro||Beauty, Fitness, Some alternative health, Pet grooming||4 Countries||Australia, Canada, UK, USA|
|Vaniday||Beauty and wellness||5 Countries||Australia, Brazil, Italy, Singapore, UAE|
|Zomato||Restaurants||23 Countries||Zomato Countries|
|Happy Cow||Restaurants - Vegan||Most countries|
|Rentalcars.com||Rental Cars||160 countries|
|Publocation||Hotels, Pubs, Bars and Taverns||Australia, Ireland, New Zealand||domains per country
AU, IE, NZ
|Mapp...||Any||USA, UK, Australia, Canada, Germany, Austria, Turkey||differing domains per country
United States | Australia | United Kingdom | Canada | Germany | Austria | Turkey
|Clutch||Professional Services||Global||Only login with LinkedIn profile|
|Campendium||Camping, RV Parks, Dump sites||3 Countries - US, CA, MX|
↑ back to countries
|Aged Care Reviews||Aged Care|
|EatNow||Online Takeaway & Food Delivery|
|Farm Jobs||job marketplace|
|Happiest Hour||Food, Beer & Drinks|
|Judge Your Lawyer||Legal|
|ProductReview||Any. Paid to manage.|
|RateMyAgent||Real Estate agencies and agents|
|Untappd||Beer, bars, breweries|
|Yellow Pages||Any. You can list your business free, pay to manage.|
|Word of Mouth||Any|
|Auto Guru||Auto Mechanics|
|Funeral Directors Australia||Funeral Homes|
|Easy Weddings||everything weddings|
|HostAdvice||Web hosting services around the world. Only seen in KP in Australia so far|
|Serchen||Cloud service providers (hosting, software, managed services, etc.)
Only seen in KP in Australia so far
|easy weddings||weddings & honeymoons|
|SolarQuotes||Solar Panel Installers (application req'd)|
↑ back to countries
|BeerAdvocate||Beer, Microbreweries & Breweries|
|Chickadvisor||Beauty, Shopping, Restaurants, Wellness||Targeted at women, products and local places. Has a brother site "XY Stuff" aimed at men - have not spotted reviews in the knowledge panel for that site.|
|HomeStars||Home improvement, home contractors, home services|
|RestoMontreal||Restaurants||Montreal specific, site is in French|
|SkipTheDishes||Restaurants||Home delivery & takeaway|
↑ back to countries
Germany - Deutschland
Netherlands - Nederland
Thailand - ประเทศไทย
|5pm||Restaurants, Health and beauty salons, Hotels|
|allAgents||Primarily Real Estate|
|GetAgent||Real Estate agents|
|Trusted Traders||Trades and Home Services|
|WhatClinic||Doctors, dentists, beauty and cosmetic surgery, physiotherapy, fertility, holistics and more|
|Who Can Fix My Car||Auto repairs|
↑ back to countries
United States of America
|Find Me Gluten Free||Restaurant||Gluten free friendly places to eat|
|Rate A Dentist||Dentists|
|Rehabs||Healthcare / Rehab Centres|
|Fixr||Home Services||Primarily home renovation|
|GrubHub||Restaurants||Online and mobile food ordering|
|Guild Quality||Remodelers, home builders, home improvement contractors||Y|
|Healthgrades||Healthcare||physicians, hospitals and health care providers|
|HomeAdvisor||Home Improvement Contractors|
|Kudzu||Home Services, Automotive, Health|
|Lawyers.com||Lawyers, of course|
|My Reputation||Suspect this is an installation of a paid review management service. The site shows no ability to contact anyone other than the business being listed. Pages on the site are only business listings.|
|Locality||Many||Initially health, now services many industries. check the site for the specific industries. Pulls reviews from Yelp.|
|MyTime||Many||Services many industries. check the site for the specific industries. Pulls reviews from Yelp.|
|Recreation.gov||Tourism||Trip planning, information sharing and reservations using federal agencies for information sources|
|Road Trippers||Tourism||Trip Planner|
|Staten Island Live||Any||Specific to Staten Island NY|
|Spa Finder||Health, fitness and beauty|
|TravelPod||Hospitality, Travel||not accepting new listings|
|Zillow||Real Estate, Home Services||- agents, lender, brokers, property management, builder, home improvement products & services|
|Credit Unions Online||Financial (Credit Unions)|
|Great! Schools||Schools (K-12)||education resources, including links to real estate near schools|
|Orthopaedic Associates of Central Texas||Physicians & Physicians Assistants||part of PatientPop network|
|Flower Shop Network||Florists|
|Martindale-Hubbell||Legal||client reviews as well as peer reviews.
Related to Lawyers.com, Nolo.com, Avvo.com
↑ back to countries
Paid vs Free
Many of the sites listed are paid services for businesses to manage the listing. So if your business has a listing with reviews and that site is popular, it may be a good investment. Many times your business can appear in sites without your knowledge. This can be because a customer has added your business, or because the review platform owners picked up your business information freely on the web, and added it to their site. No permission is required.
Do your “due-diligence” with the paid reviews platform/services. Some of the sites claim ownership over the reviews left for your business, and do not allow you to use “their” reviews in your marketing. Many of them also do not allow you to download the reviews when you leave their service.
Listings which have “any” listed as the industry does not necessarily mean adult, firearm or substance businesses are accepted. Check the site terms & conditions.
Sites not listed
Yelp & TripAdvisor – These two notable “big players” in the online review space you won’t see listed in “reviews around the web”. Both stop Google from showing “their” ratings and reviews.
- And yet, TripAdvisor should certainly be on the list for any travel / experience / tourism businesses.
- Yelp should be on your list for almost any business (several sites pay to show Yelp’s reviews on their pages). And for some reason Eat24 (takeaway/home delivery) which is part of Yelp, does show occasionally.
You also won’t see Bing listed, for obvious reasons. But if you have a portion of people that visit you using that search engine, it helps to know a wee bit about it. Bing doesn’t “do” reviews like Google does – they instead leverage off of Facebook, Foursquare and Yelp.
You may be wondering why I didn’t include sites such as Angie’s List, BBB, Epinions, and so on. These may well be good sites to list your business and they do provide online reviews. However Google doesn’t seem to display reviews from these sites in the Knowledge panel, so they’re excluded from this article.
WebpageFX did a nice list of 20 of those kinds of sites. A few of theirs cross over with this list.
If you find more out there I haven't yet catalogued, or have a country to add, please let me know.
One final note.
All this is done algorithmically, and algorithms have no "common sense." Occasionally Google's bots get something incredibly wrong, as you can see here with the "Pissed Customer" site showing in the Reviews from the web. Sites like this will only ever show very poor ratings for businesses.
If you see something like this, report it in the forum. It is Google's intention to give a fair showing of reviews, not just negative ones.
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