Google My Business Spam – How to Detect & Report Fake Listings
Spam (fake) business listings on Google are an ongoing problem – always have been and always will be. The Maps system ebbs and flows with how badly the fraudulent listings fill the map. Regardless, if you’re wanting to help fight the spam, we have a guide which will give you the resources and guidance to report fake listings on your own.
By reporting fake listings to Google, you’ll be helping your business, your friend’s business, or other customers get accurate information about real businesses in their local area.
This guide takes a different format to a standard blogpost – we’ve created a Trello board you can view and make a copy for yourself. It’s full of hows, where’s and tips for doing the research needed for Google to process your request.
Other resources helpful for reporting spam:
A template for reporting spam listings in bulk .
Examples of Google My Business Spam
These images show a variety of fake / spammy Google My Business listings which need to be reported
I have been working with local businesses as a Local SEO specialist since 2010 and as a Google My Business Product Expert (formerly called Top Contributor) since 2016. I write about GMB suitable for most folks, business owners included.
When not working for clients, I volunteer with the local businesswomen’s network, volunteers on Google’s forum, and the Local Search forum.
Away from the keyboard I’m a very busy mother with two boys, nine chickens, two cows, three sheep, a cockatiel and a stupidly happy dog.
Read more about me on the “about” page!