The verification status is a method for Google to know the business owner has opted in to maintain and manage the information about their business in the Google My Business platform. Verifying a listing is the same as Claiming a listing, and gives you “ownership” over the listing and its content.
By verifying your listing, you will be able to respond to reviews, keep the hours updated, manage the photos on the listing, add Posts, add the “from the business” summary, and more.
It is important to note while Google provides a “primary owner” and “owner” status for accounts on the listing, the “ultimate owner” remains Google. Ultimate owner doesn’t exist as a status, it’s simply a term to remind you this is Google’s product, Google’s platform, and anyone with a listing needs to comply with Google’s guidelines.
How to tell if a listing is verified
Your own business listings
If it is your own listing, logging in to your account will show whether the listing needs any action, or whether it’s all good.
If you have multiple listings, you’ll be able to see whether the listing is suspended, verification is required, or the listing is verified.
Another way to check your own listing/s is to use this link: https://support.google.com/business/workflow/9289460?ctx=gmbawf1.
The workflow will ask you to confirm some account details, select the listing you want to confirm and then give you the results for one listing at a time. If you have more than 10 listings on your account, this workflow does not work well.
Business listings not owned by you
If you’re checking listings belonging to someone else (as in spam fighting), you can use Google Maps. Simply display the business on maps and look at the information panel on the left. If the panel contains a “claim this business” link, it is unverified.
If spam, these listings are some of the easiest to get Google to remove.
Your business, but listing not verified by you
The first step is to confirm the listing is not already verified by another account. Use the method above to confirm.
If the listing is verified but you don’t know who by, you’ll need to go through the process outlined here to gain access to the listing. If your request is not responded to or approved, you can complete the verification process. If someone rejects your request or is holding your listing hostage (disgruntled employee or bad actor), your best bet is to contact Google My Business Support.