A knowledge graph is a short summary presented in a box, which provides direct answers to the query. The goal is that users would be able to use this information without having to navigate to other sites and assemble the information themselves.
When you search in Google for a company and/or company and branch location, the knowledge graph will come up on the right. Typically it includes the business address, phone, map, a button for directions and a button that leads to their website. Other information can also be included depending on how detailed you are in your business listing.
I have been working with local businesses as a Local SEO specialist since 2010 and as a Google My Business Product Expert (formerly called Top Contributor) since 2016. I write about GMB suitable for most folks, business owners included.
When not working for clients, I volunteer with the local businesswomen’s network, volunteers on Google’s forum, and the Local Search forum.
Away from the keyboard I’m a very busy mother with two boys, nine chickens, two cows, three sheep, a cockatiel and a stupidly happy dog.