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Data Provider

published: 4 May, 2016 · updated: 4 December, 2020

A data provider is a company contracted to supply fundamental business information to local search engines. In the U.S., the major data providers are Acxiom, Factual, Infogroup, and Localeze.

The uses of applications like Google Maps for driving directions are considered user behaviour and count as such. This would indicate recognition of a local business and have an effect on rankings.

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