Great infographic on what makes customers stay with you. Love point 1 - Quality trumps price! Image originally posted on Zengage, The Zendesk Blog
Email Etiquette for Businesses
Yes, Miss Manners, there is email etiquette for business. And it's a serious one - one imposed by law. For your email marketing to be successful to customers or prospective customers, it is essential every email your business sends includes the basics. Everyone who has ever had an email address
“But what do I write on Facebook?What do I write on my blog?”
I get asked this question constantly when local business owners are discussing their on-line marketing strategy. Quality Content. Here's why. Once you go online you have the opportunity to expand your business from a local business to a global business. That doesn't mean your site can be found
Is Your Local Business Going Broke Fast with Coupon Sites?
A recent court case in Brisbane involves a customer who purchased a discount coupon for a hairdresser, then became furious when she found her bill full of "extra" charges. This case has brought to light one of the many problems local businesses and small businesses experience with the "massive
Sell Yourself This Christmas by Selling Others
Want to give your local business a sales boost during Christmas? Then offer customers something other than yourself. You heard (or rather read) right. For local businesses, successful marketing takes more than just “buy 10 coffees get one free” or “lowest price” or “cheapest plumber” to keep and
How to Deal with Difficult Customers on Price – 5 Steps
Quality service and products are key to build a lasting business. But do you find yourself spending lots of time on handling difficult customers that always hassle you on price, or keep trying to get more and more out of the price they've paid? You know the kind - no matter how good a job you do,