I believe our economy needs local people, local businesses, and local communities – in whatever shape, size, form we are.
As a community, as a nation and even as a world, we need more businesses that put humanity above today’s share price or next quarter’s mega bonus. That doesn’t stop us from making a profit so we can pay our staff, pay bills, feed our families, and even have a holiday every now and then.
With the myriad of regulations at all levels, managing tax, finance, employment issues and so on, time gets tight. It’s a lot to know, and a lot to do.
If you’re a sole trader or independent company you have to survive against big chains with big budgets. If you’re a franchise, you need to survive against bigger multi-national conglomerates. Sometimes you need more marketing support. To do this you need exposure, even in your own local area.
You need to be visible, you need to be found in local search results and in local business advertising – online and offline. You need customer friendly technology, to be “mobile friendly”, to be on Social Media, and you need to be “everywhere people look”.
When faced with all of this, chances are you will want some help.
My days are made up of Local SEO for clients, writing, researching & testing, and keeping up to date. When I can, I travel to business associations and provide presentations to inform and assist local business owners with their online presence.
What I do, and don’t do
I do consulting. mostly around digital marketing, customer experience and content marketing. I work directly with businesses – be it the business owner or the marketing director. Occasionally I work through agencies or behind the scenes for agencies.
I am not an advertising agency or a branding consultant. I don’t compete with them; rather I complement what they do. Normally what I do gives better results for what they do.
In 2016 I was invited to become one of less than 20 people in the world who have achieved the “Product Expert” status (formerly Top Contributor) for the Google My Business product. This is an honour awarded by Google in recognition for the expertise and dedication to helping people around the world with their business listings.
Who am I behind the scenes?
Usually I’m cleaning up mess, helping with meals, and looking after seven chooks, six sheep, three guinea pigs, two birds, two cows and a stupidly happy dog.
I like to relax by watching the chooks while sipping a cuppa, jigsaw puzzles, and occasionally going to Melbourne to immerse my senses at MSO events and catching up with friends.
I’m a mum of two amazing young men, the most remarkable people I’ve ever met. Along the way they have helped me become a better person. And I’m wife to an incredibly patient and loving husband. And I’m forever grateful to all of them.
Might sound a bit geeky, but it’s me.
Lastly – I love the opportunity the Internet has brought to business. It’s exhilarating to try to keep up with the huge number of changes by the likes of Google, Facebook, and others. It’s satisfying to be able to translate all that into actions to help businesses survive and thrive.
Are you in one of these camps?
- “I want to get started online, can you guide me through the process?”
- “I’ve been operating for a while, but my marketing just isn’t pulling like I want.”
- “I can’t do this all by myself anymore, time for a specialist.”
If the answer is yes, let me know. Have a look around… hope you like what you find.