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Common Local Search Terms Explained

This page is a constant work in progress to build a comprehensive list of terms and phrases you’ll hear or read when working with Local Search (aka Local SEO).

While the name implies it’s for local businesses only, the reality is even ecommerce business on the Internet can benefit from targeting local areas, even beyond their local office.

The comments for this page are enabled to allow you to request a word or phrase be added to our ever growing list.

A

Aggregator

An aggregator is a company who collects business information to resell for a profit.  These are ...
C

Citation

A citation is any mention of your business out on the web. Used by the ...
D

Duplicate Listing

A duplicate listing is when there’s more than one listing for a single business on ...

Data Provider

A data provider is a company contracted to supply fundamental business information to local search ...
I

Internal Link

An internal link is a link from a page on your own website to another ...
K

Knowledge Panel – what is it?

A knowledge panel is a short summary of a business or other entity on the web. Normally ...
L

Local Pack or a 3-Pack – what is it?

The local pack (also called the 3-pack) is the small block of businesses listed under ...

Local Prominence

Location prominence is a technical term used by Google, in its local search patent, to ...

Local Search Ranking

Local search ranking factors are those components that add to the rankings of a local ...

Local Search / Local SEO

Local Search (short for Local Search Engine Optimisation) or Local SEO is the art and science ...
N

N.A.P. – What does it stand for in Local SEO?

Put simply, NAP is a shortcut for Name, Address, Phone Number.  A variation on the ...
S

Service Area Business (SAB)?

A Service Area Business (also known as a SAB) are businesses that often do not have ...

See Inside

‘See Inside’ is a special feature of Street View. It allows you to go indoors ...

Street View

Street view is a technology featured in Google Maps and Google Earth. It supplies the ...

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the system used to improve the presence of a business ...
T

Trusted Google Photographer

A Trusted Google Photographer is one who photographs your business location and places it in ...
W

What is a Centroid when it comes to local business listings and maps?

Centroid, or central point of relevance, is a central reference point of an area as determined by ...