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Common Local Search Terms Explained

glossary 

This page is a constant work in progress to build a comprehensive list of terms and phrases you’ll hear or read when working with Local Search (aka Local SEO).

While the name implies it’s for local businesses only, the reality is even ecommerce business on the Internet can benefit from targeting local areas, even beyond their local office.

The comments for this page are enabled to allow you to request a word or phrase be added to our ever growing list.

A

Attributes in Google My Business listings

In December 2016, Google introduced Attributes as a replacement for the business description on Google ...

Aggregator

An aggregator is a company used by local search directories to maintain and supply their ...
C

Citations Campaign

What is a citations campaign? A citations campaign is where we search the web for ...

Citation

A citation is any mention of your business out on the web. They are used ...

Centroid

Centroid, or central points of relevance, is the civic centre of a neighbourhood or metropolitan ...

Citation – Structured, Unstructured, Citation Campaign

A citation is any mention of your business out on the web. Used by the ...
D

Duplicate Listing

A duplicate listing is when there’s more than one listing for a single business on ...

Data Provider

A data provider is a company contracted to supply fundamental business information to local search ...
I

Internal Link

An internal link is a link from a page on your own website to another ...
K

Knowledge Panel – what is it?

A knowledge panel is a short summary of a business or other entity on the web. Normally ...

Knowledge Graph

A knowledge graph is a short summary presented in a box, which provides direct answers ...
L

Local Pack or a 3-Pack – what is it?

The local pack (also called the 3-pack) is the small block of businesses listed under ...

Local Prominence

Location prominence is a technical term used by Google, in its local search patent, to ...

Local Search Ranking

Local search ranking factors are those components that add to the rankings of a local ...

Local Search / Local SEO

Local Search (short for Local Search Engine Optimisation) or Local SEO is the art and science ...

Local Pack

Local pack is the results you see in a search that has the goal to ...

Local Search Ranking Factors

Local search ranking factors are those components that add to the rankings of a local ...

Location Prominence

Location prominence is a technical term used by Google, in its local search patent, to ...

Local Search

Local Search is the practice of finding local products and services online by using geographically ...
N

N.A.P. – What does it stand for in Local SEO?

Put simply, NAP is a shortcut for Name, Address, Phone Number.  A variation on the ...

N.A.P.

In the internet world, NAP stands for Name, Address, Phone Number. If you wish to ...
S

Service Area Business (SAB)?

A Service Area Business (also known as a SAB) are businesses that often do not have ...

See Inside

‘See Inside’ is a special feature of Street View. It allows you to go indoors ...

Street View

Street view is a technology featured in Google Maps and Google Earth. It supplies the ...

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the system used to improve the presence of a business ...

Service Area / Service Area Business

A service area is a specific neighbourhood, town or radii that is served by go-to ...

SEO – Search Engine Optimisation – Local, Organic, Universal, Mobile

Search Engine Optimisation (SEO) is the system used to improve the presence of a business ...
T

Trusted Google Photographer

A Trusted Google Photographer is one who photographs your business location and places it in ...

Trusted Photographer

A Trusted Google Photographer is one who photographs your business location and places it in ...
W

What is a Centroid when it comes to local business listings and maps?

Centroid, or central point of relevance, is a central reference point of an area as determined by ...