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25 April, 2017

What are the Best Review Sites for
Reviews from the Web

How to get the most exposure for your online reviews

Last update: 13 December 2017

third party reviews in knowledge panel
When you’re evaluating which online review sites to include in your reputation strategy, it makes sense to go for those that will give you the best “mileage”.  Google provides a section in the knowledge panel titled “Reviews from the web“.

Once you start looking around, you’ll soon realise there are a squillion customer review sites on the web, each one claiming they are the site you should direct customers to. Some have big names, others are quiet achievers. Some open themselves to being for any and every business, others claim their stake in specific industries.

So how do you choose?

One of the tips I give business owners is to look in Google’s Knowledge Panel.  In it, you will often see not only Google’s reviews, you’ll see other “third party” sites as well.  And for those of you with a good memory – yes, Google had this years ago then dropped it and now they’re baaaaack!  And while not perfect, they’re far, far better than they used to be.

How to find key review sites

Well, you could do what I did with my team, and spend hours scouring the web looking up different businesses in different categories.

Or, you could use the reference tables below…

Some of the sites are available to businesses world-wide, but I haven’t spotted them in the knowledge panel in all countries. So by all means if you’re looking to build out your citations consider these. However, if you’re wanting to get the most mileage out of your reviews, then stick with ones that are either global or listed for your country or region.

citation locationsNot all sites listed under a country are exclusive to that country, we just haven’t yet found a review score for that site in other countries.

There are cases (like BeerAdvocate for example), where a site does have ratings for places around the world.  If your customers are likely to check that app for ratings or reviews, then it’s worth including in your review sites list, even if it doesn’t show review scores in the Knowledge Panel in your country.

You can encourage Google to make the connection and possibly add these sites in two ways:

  1. Use the schema.org “same as” property markup
  2. Link to these sites from your website – for example “see our reviews on xyz.com

Caveats

Paid vs Free

Many of the sites listed are paid services for businesses to manage the listing. So if your business has a listing with reviews and that site is popular, it may be a good investment. Many times your business can appear in sites without your knowledge. This can be because a customer has added your business, or because the review platform owners picked up your business information freely on the web, and added it to their site. No permission is required.

Do your “due-diligence” with the paid reviews platform/services. Some of the sites claim ownership over the reviews left for your business, and do not allow you to use “their” reviews in your marketing. Many of them also do not allow you to download the reviews when you leave their service.

Listings which have “any” listed as the industry does not necessarily mean adult, firearm or substance businesses are accepted. Check the site terms & conditions.

Sites not listed

Yelp & TripAdvisor – These two notable “big players” in the online review space you won’t see listed in “reviews around the web”.  Both stop Google from showing “their” ratings and reviews.

  • And yet, TripAdvisor should certainly be on the list for any travel / experience / tourism businesses.
  • Yelp should be on your list for almost any business (several sites pay to show Yelp’s reviews on their pages). And for some reason Eat24 (takeaway/home delivery) which is part of Yelp, does show occasionally. 

You also won’t see Bing listed, for obvious reasons. But if you have a portion of people that visit you using that search engine, it helps to know a wee bit about it. Bing doesn’t “do” reviews like Google does – they instead leverage off of Facebook, Foursquare and Yelp.

Countries in this study (so far)

Want more? Pop a comment below of which country you’re after and we’ll look it up!

GlobeGlobal or Multiple Countries

Tip:  While these sites may be available in all countries, whether reviews show in the Knowledge Panel or not is up to Google.

Site Countries Industries Comments
Own website Global Any How to put Rich Snippets for Reviews on Your Website
123pages (.fr, .ch, .at, .es) Europe Most may be more sites undiscovered
Beanhunter Global Coffee Shops not seen in US but does list US shops. Spotted in Australia, New Zealand, UK
Bimmershops 2 countries BMW repair shops Spotted in US & Canada
Facebook Most countries Any  Countries where Facebook is banned/censored
Foursquare 19 Countries Any Foursquare Countries (scroll to bottom of page)
Gay Cities Multiple Countries LGBT community friendly List of cities around the world
Groupon 28 Countries Most Groupon Countries list
Houzz 15 Countries Related to housing or a home Countries selection at bottom of screen
Leafly Multiple Countries Cannabis & related products
Nearby Now 4 Countries Any  Spotted in US & UK, but lists Australia, Canada, UK, USA
mylocalsalon Multiple Countries Salons and Spas Run by Shortcuts Software.
Each country has with different domain. eg UK version is …co.uk, US is ….com, etc
OnTheSnow Multiple Countries Skiing & related Has country specific domains (eg .com.au, .co.uk, etc)
OpenTable 20+ Countries Restaurants & reservations
Powderhounds Multiple countries Skiing & related
Proven Expert USA, UK, Germany Any Paid Review Management Service
RateABiz 2 Countries Any Canada & USA.  Claims reviews are verified.
Restaurant Guru Global Restaurants Pulls reviews from Yelp, Tripadvisor, Foursquare, Google and Facebook plus its own
The Knot 2 Countries Weddings & related Canada & USA (for suppliers). Weddings can list from seemingly anywhere.
Treatwell 11 countries Beauty United Kingdom, Netherlands, Germany, Belgium, France, Austria, Spain, Ireland, Italy, Switzerland, Latvia.  Each country has its own domain (eg treatwell.co.uk)
WeddingWire Multiple Countries Anything wedding related
weedmaps Multiple Countries Cannabis dispensaries, doctors and related products
WHTop Web Hosting Have only spotted in KP in Australia, yet takes listings for companies around the world
Vagaro 4 Countries Beauty, Fitness, Some alternative health, Pet grooming Australia, Canada, UK, USA
Vaniday 5 Countries Beauty and wellness  Australia, Brazil, Italy, Singapore, UAE
Zomato 23 Countries Restaurants Zomato Countries

↑ back to countries

AustraliaAustralia Reviews from the web

Site Industries
Aged Care Reviews Aged Care
AroundYou Any
AutoGuru Automotive Repair
A2Z Tradies Trades.  Aimed at Brisbane & Gold Coast. Accepts listings nationally. Pay to manage.
EatNow Online Takeaway & Food Delivery
Farm Jobs job marketplace
Happiest Hour Food, Beer & Drinks
ProductReview Any. Paid to manage.
RateMyAgent Real Estate agencies and agents
Sitejabber Any
True Local Any
Untappd Beer, bars, breweries
WeTeachMe Live classes
Yellow Pages Any.  You can list your business free, pay to manage.

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CanadaCanadian Reviews from the web

Site Industries
BeerAdvocate Beer, Microbreweries & Breweries
BlogTO Toronto businesses
Bookenda Restaurants
Chickadvisor Targeted at women, products and local places including beauty, shopping, restaurants, wellness. Has a brother site “XY Stuff” aimed at men – have not spotted reviews in the knowledge panel for that site
HomeStars Home improvement contractors & service professionals
RestoMontreal Restaurants in Montreal (site is in French)
SkipTheDishes Food delivery & takeaway

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FranceFrench Reviews from the web

Site Industries
HERE maps Confusing, as reviews shown are actually on TripAdvisor, not maps.
L’Internaute Site covers a wide range of topics. Restaurants spotted in Knowledge Panel, but also has hotel reviews.
Mariages.net Weddings & related
Pages Jaunes Any
TUV-DCTA Automotive
Zankyou Weddings & related

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Germany review sitesGermany Reviews from the web

Site Industries
11880 Any
Auto Plenum Automotive
Auto Scout 24 Automotive
Doctena Doctors & Dentists
Hochzeitsplaza Weddings & related
Jameda Medical
KennstDuEinen Any
Meinestadt Any Incorporates multiple city specific review sub-sites incl: muenchen.de,
Also related to 11880
Mobile Auto Dealers
Sanego Doctors & Dentists
YourRate Any Paid Review Service

Netherlands

Site Industries
Smokers Guide Cannabis & hash & other mind-altering products, coffee shops, pubs, hotels, etc.

New ZealandNew Zealand Reviews from the web

Site Industries
AA New Zealand Automobile Association. Things related to cars, trips, driving, etc.
Finda Any
Happy Camping Campgrounds, Holiday parks
NoCowboys Tradies
Rankers NZ Camping, Rental car companies, Attractions
YellowPages® NZ Any

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SingaporeSingapore Reviews from the web

Site Industries
HungryGoWhere Food and Restaurants

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United Kingdom Reviews from the web

Site Industries
192.com Any
5pm Restaurants, Health and beauty salons, Hotels
allAgents Primarily Real Estate
Checkatrade Trades
FreeIndex Any
GetAgent Real Estate agents
iWantGreatCare Health Care
Trusted Traders Trades and Home Services
Site Jabber Any
SolicitorInfo Solicitors
WhatClinic Doctors, dentists, beauty and cosmetic surgery, physiotherapy, fertility, holistics and more
Who Can Fix My Car Auto repairs
Yell.com Any

USA Review Sites
↑ back to countries

USA Reviews from the web

Site Industries
Customer Lobby Paid Reviews Platform/Service
Demandforce Paid Reviews Platform/Service
Doctible Healthcare
Find Me Gluten Free Food – Gluten Free friendly places to eat
Fixr Primarily home renovation services, does allow for other service industries
GrubHub Online and mobile food ordering
Guild Quality Building Industry
Healthgrades Info about physicians, hospitals and health care providers
HomeAdvisor Home Improvement Contractors
Kudzu Home Services, Automotive, Health
Lawyers.com Lawyers, of course
Listen360 Health & Fitness, Franchise / multi-location, Services
This is a paid service for customer feedback
MyReputation Suspect this is an installation of a paid review management service. The site shows no ability to contact anyone other than the business being listed. Pages on the site are only business listings.
Locality Initially around health, fitness & beauty, now services many industries. check the site for the specific industries. Pulls reviews from Yelp.
MyTime Services many industries. check the site for the specific industries. Pulls reviews from Yelp.
Recreation.gov Trip planning, information sharing and reservations using federal agencies for information sources
ReviewBuzz Paid Reviews Platform/Service
RoadTrippers Trip planner
SILive Staten Island Biz Directory
SpaFinder Health, fitness and beauty
Superpages Any
Thumbtack Any
TravelPod Hospitality, travel (not accepting new listings)
YP.com
Yellow Pages
Any
Zillow Real Estate – agents, lender, brokers, property management, builder, home improvement products & services
Zocdoc Doctors

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You may be wondering why I didn’t include sites such as Angie’s List, BBB, Epinions, and so on.  These  are good sites to list your business, and they do provide online reviews.  However Google doesn’t seem to display reviews from these sites in the Knowledge panel, so they’re excluded from this article.

WebpageFX did a nice list of 20 of those kinds of sites.  A few of theirs cross over with this list.

If you find more out there I haven’t yet catalogued, or have a country to add, feel free to add it to the comments below.
I may even make your comment a follow link 😉