How to get the most from your online reviews by leveraging the Knowledge Panel
When you’re evaluating which online review sites to include in your reputation strategy, it makes sense to go for those that will give you the best “mileage”. Once you start looking, you’ll soon realise there are a squillion customer review sites on the web, each one claiming they are the site you should direct customers to. Some have big names, others are quiet achievers. Some open themselves to being for any and every business, others claim their stake in specific industries.
So how do you choose?
One of the tips I give business owners is to look in Google’s Knowledge Panel. In it, you’ll occasionally see not only Google’s reviews, but third party sites as well. And for those of you with a long memory – yes, Google had this years ago then dropped it and now they’re baaaaack!
How to find key review sites
Well, you could do what I did with my team, and spend hours scouring the web looking up different businesses in different categories.
Or, you could use the reference tables below…
Some of the sites are available to businesses world-wide, but I haven’t spotted them in the knowledge panel in all countries. So by all means if you’re looking to build out your citations consider these. However, if you’re wanting to get the most mileage out of your reviews, then stick with ones that are either global or listed for your country or region.
Not all sites listed under a country are exclusive to that country, we just haven’t yet found a review score for that site in other countries.
There are cases (like BeerAdvocate for example), where a site does have ratings for places around the world. If your customers are likely to check that app for ratings or reviews, then it’s worth including in your review sites list, even if it doesn’t show review scores in the Knowledge Panel in your country.
You can encourage Google to make the connection and possibly add these sites in two ways:
- Use the schema.org “same as” property markup
- Link to these sites from your website – for example “see our reviews on xyz.com“
Please note many of the sites listed are paid services for businesses to manage the listing. So if your business has a listing with reviews and that site is popular, it may be a good investment. Many times your business can appear in sites without your knowledge. This can be because a customer has added your business, or because the review platform owners picked up your business information freely on the web, and added it to their site. No permission is required.
Be diligent with the paid reviews platform/services. Some of the sites claim ownership over the reviews left for your business, and do not allow you to use “their” reviews in your marketing. Many of them also do not allow you to download the reviews when you leave their service.
And finally – listings which have “any” listed as the industry does not necessarily mean adult, firearm or substance businesses are accepted. Check the site terms & conditions.
Countries in this study (so far)
Want more? Pop a comment below of which country you’re after and we’ll look it up!
Global or Multiple Countries
Tip: While these sites may be available in all countries, whether reviews show in the Knowledge Panel or not is up to Google.
|Own website||Global||Any||How to put Rich Snippets for Reviews on Your Website|
|123pages (.fr, .ch, .at, .es)||Europe||Most||may be more sites undiscovered|
|Beanhunter||Global||Coffee Shops||not seen in US but does list US shops. Spotted in Australia, New Zealand, UK|
|Bimmershops||2 countries||BMW repair shops||Spotted in US & Canada|
|Most countries||Any||Countries where Facebook is banned/censored|
|Foursquare||19 Countries||Any||Foursquare Countries (scroll to bottom of page)|
|Gay Cities||Many countries||LGBT community friendly||List of cities around the world|
|Groupon||28 Countries||Most||Groupon Countries list|
|Houzz||15 Countries||Related to housing or a home||Countries selection at bottom of screen|
|OpenTable||20+ Countries||Restaurants & reservations|
|Restaurant Guru||Global||Restaurants||Pulls reviews from Yelp, Tripadvisor, Foursquare, Google and Facebook plus its own|
|The Knot||2 Countries||Weddings & related||Canada & USA (for suppliers). Weddings can list from seemingly anywhere.|
|Treatwell||11 countries||Beauty||United Kingdom, Netherlands, Germany, Belgium, France, Austria, Spain, Ireland, Italy, Switzerland, Latvia. Each country has its own domain (eg treatwell.co.uk)|
|WeddingWire||Multiple Countries||Anything wedding related|
|WHTop||Web Hosting||Have only spotted in KP in Australia, yet takes listings for companies around the world|
|Vagaro||4 Countries||Beauty, Fitness, Some alternative health, Pet grooming||Australia, Canada, UK, USA|
|Vaniday||5 Countries||Beauty and wellness||Australia, Brazil, Italy, Singapore, UAE|
|Zomato||23 Countries||Restaurants||Zomato Countries|
Australia Review Sites
|Aged Care Reviews||Aged Care|
|Trades||Aimed at Brisbane & Gold Coast. Accepts listings nationally. Pay to manage.|
|Happiest Hour||Food, Beer & Drinks|
|ProductReview||Any. Paid to manage.|
|RateMyAgent||Real Estate agencies and agents|
|Untappd||Beer, bars, breweries|
|Yellow Pages||Any. You can list your business free, pay to manage.|
Canadian Review Sites
|BeerAdvocate||Beer, Microbreweries & Breweries|
|Chickadvisor||Targeted at women, products and local places including beauty, shopping, restaurants, wellness. Has a brother site “XY Stuff” aimed at men – have not spotted reviews in the knowledge panel for that site|
|HomeStars||Home improvement contractors & service professionals|
|RestoMontreal||Restaurants in Montreal (site is in French)|
|SkipTheDishes||Food delivery & takeaway|
Review Sites in France
|HERE maps||Confusing, as reviews shown are actually on TripAdvisor, not maps.|
|L’Internaute||Site covers a wide range of topics. Restaurants spotted in Knowledge Panel, but also has hotel reviews.|
|Mariages.net||Weddings & related|
|Zankyou||Weddings & related|
New Zealand Review Sites
|AA||New Zealand Automobile Association. Things related to cars, trips, driving, etc.|
|Happy Camping||Campgrounds, Holiday parks|
|Rankers NZ||Camping, Rental car companies, Attractions|
Singapore Review Sites
|HungryGoWhere||Food and Restaurants|
United Kingdom Review Sites
|5pm||Restaurants, Health and beauty salons, Hotels|
|allAgents||Primarily Real Estate|
|GetAgent||Real Estate agents|
|WhatClinic||Doctors, dentists, beauty and cosmetic surgery, physiotherapy, fertility, holistics and more|
|Who Can Fix My Car||Auto repairs|
USA Review Sites
|Customer Lobby||Paid Reviews Platform/Service|
|Demandforce||Paid Reviews Platform/Service|
|Find Me Gluten Free||Food – Gluten Free friendly places to eat|
|Fixr||Primarily home renovation services, does allow for other service industries|
|GrubHub||Online and mobile food ordering|
|Healthgrades||Info about physicians, hospitals and health care providers|
|HomeAdvisor||Home Improvement Contractors|
|Kudzu||Home Services, Automotive, Health|
|Lawyers.com||Lawyers, of course|
|Listen360||Health & Fitness, Franchise / multi-location, Services|
This is a paid service for customer feedback
|Locality||Initially around health, fitness & beauty, now services many industries. check the site for the specific industries. Pulls reviews from Yelp.|
|NearbyNow||Paid Reviews Platform/Service|
|Recreation.gov||Trip planning, information sharing and reservations using federal agencies for information sources|
|ReviewBuzz||Paid Reviews Platform/Service|
|SILive||Staten Island Biz Directory|
|SpaFinder||Health, fitness and beauty|
|TravelPod||Hospitality, travel (not accepting new listings)|
|Zillow||Real Estate – agents, lender, brokers, property management, builder, home improvement products & services|
↑ back to countries
Some of you may be wondering why I didn’t include sites such as Angie’s List, BBB, Epinions, and so on. These are good sites to list your business, and they do provide online reviews. However Google doesn’t seem to display reviews from these sites in the Knowledge panel, so they’re excluded from this article.
WebpageFX did a nice list of 20 of those kinds of sites. A few of theirs cross over with this list.
If you find more out there I haven’t yet catalogued, or have a country to add, feel free to add it to the comments below. I’ll keep updating this list periodically.
I’ll probably even make your comment a follow link 😉