14 June, 2012

Pinterest for Marketing: 14 Important Customer Stats to Know First

Wondering what all the fuss is about with the new social kid on the block, Pinterest?

Before you jump in boots and all, thinking you’ve hit the next vein of gold, it pays to understand who the users are of a network.

Statistics from the likes of the NY Times and other notable authorities, paint a picture of Pinterest as a fertile marketplace for businesses which want to expand their selling presence in other social media.  That may well be true for your business, if the profiles of the users are the same as your customers.

Here’s what a typical Pinterest user looks like:

  • Regular users spend more than 15 minutes on each session.
  • Statistics suggest a typical user as a mother between 25-34 years old.
  • Top selling categories are food/cooking, fashion followed by home decorating and crafts.

The article also provides advice and suggestions on how to market your products on Pinterest effectively.

Read the full article