8 September, 2015

If even God can’t get it right…

Customer reviews – they make some go weak at the knees. The knee-knocking usually comes from two schools of thought:

  • Thinking it’s too hard. Done right, it becomes part of your marketing and customer service and is simple. That’s a discussion for another post.
  • Fear of negative reviews.

Let’s tackle the last one.

First question to ask yourself is – do you give good customer service? If you can’t answer that with a resounding yes then why are you in business? If money is your only motivation, then things will catch up with you anyway and you should be afraid.

If you give good service (usually shown by repeat customers), letting people know you appreciate reviews will encourage positive reviews. You’ll certainly ask for more than you get, but Australians are getting used to the idea of reviews and are no longer as uncomfortable with giving them as they used to be.

The next bit is understanding that “haters gonna hate” and maybe it’s time to “shake it off” and laugh a little.

Here are some ripper extracts of reviews from the 7 natural wonders of the world:

Aurora Borealis

auroraThe aurora borealis, or northern lights, are naturally occurring lights that bring about a spectacular light show across the sky. They can appear as waves across the sky or as a diffused glow lighting up the horizon. Red and green auroras” by Arctic light Frank Olsen, Norway – Own work. Licensed under CC BY-SA 3.0 via Commons.

1-star-reviewno lights
2-star-reviewthey are fickle and what we saw on second attempt was a bit underwhelming
1-star-reviewwe think they are a bit over rated

Grand Canyon

Grand CanyonThe Grand Canyon, a massive gorge created by the Colorado River, is located in the state of Arizona in the United States. While it’s not the steepest or longest canyon in the world, it’s recognised as a natural wonder because of its unparalleled scale & size paired with a brilliantly coloured landscape.
Grand Canyon view from Pima Point 2010 by Chensiyuan – Own work. Licensed under GFDL via Commons

2-star-review If you’ve seen just one picture, mystery is gone
2-star-review I came… I saw… I used the porta potty
1-star-review Whoopity doo, Grand Canyon… Can you say “overrated”
1-star-review I’m going to write a bad review because nobody else has….

Great Barrier Reef

great barrier reefAs the world’s largest coral reef, the Great Barrier Reef was wholly created by living organisms and supports one of the most diverse ecosystems in the world. It includes over 900 islands and 2,900 separate reefs. It is the only wonder of nature that can be seen from outer space. The reef stretches 2,600 km (1,600 miles) along the northeastern coast of Australia and it covers over 344,000 sq km (133,000 square miles).
GreatBarrierReef-EO by NASA, by MISR – Licensed under Public Domain via Commons.

1-star-reviewReef was disappointing and not what was expected
2-star-reviewCan see better coral via Sydney Aquarium

Mt Everest

everest Mount Everest is located in the Himalayan mountain range on the border between Nepal and Tibet, China. It is the highest mountain on earth with the summit reaching a peak of 8,848 m (29,029 feet).
Everest North Face toward Base Camp Tibet Luca Galuzzi 2006 by I, Luca Galuzzi. Licensed under CC BY-SA 2.5 via Commons.

2-star-reviewbetter views of mountains on a commercial flight over the Alps.


paricutinParicutin is a cinder cone volcano in Michoacán, Mexico. As a fast-growing volcano, reaching three-fourths of its size within the first year, it was established as a natural wonder because humankind has witnessed its birth. It’s been dormant since its last eruption in 1952.
Paricutin by Karla Yannín Alcázar Quintero (photographer) – Scanned paper photo. Licensed under CC BY 2.0 via Commons.

1-star-reviewthe crater was an anticlimax. It was just a big hole with warm, sulfur-smelling steam coming out of it

Victoria Falls

victoria fallsVictoria Falls, named after the reigning queen at the time by the Scottish explorer Dr. David Livingstone, is the largest waterfall in the world. This natural wonder spans 1.7 km (1 mile) and 108 metres (360 feet) high. The locals call it Mosi-oa-Tunya by the locals which means “smoke that thunders.”
Victoriafälle. Licensed under Public Domain via Commons.

2-star-review… Barely saw any animals…
2-star-review…being there during high water season, most of the trail was covered in mist…

Negative reviews are a possibility. The reality is, people can talk about your business online anyway, so you’re safer being part of the conversation and knowing what’s being said. No-one has 100% happy people all the time – just ask Mother Earth.

Oh, and the last wonder, Harbor of Rio de Janeiro – it’s excluded because we couldn’t find any comments on the natural wonder itself, only of the city.