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10 June, 2015

Why Apple Maps Must be Part of Your Local Search Strategy

So what if I told you there’s a little known “secret” way to make it easier for almost a million and a half more Aussies to find your business… And your competitors aren’t on to it yet.  And then I told you it takes only about 15 minutes of your time and no money, would you be be crazy enough to knock it back?

I sure hope not.

One of the most common things I do for local businesses is help them get found more easily online. I almost always get raised eyebrows when I mention Apple Maps. Yes, when it first came out it was shockingly bad. But Apple have started getting their act together over the last 12 months.  They are taking local search seriously and investing and developing new functionality. And now is the time to get your info in there (or correct if it’s already there).

I’ll let the research explain why –

  • 70% of Australians go online with a mobile phone 1
  • 36.8% of Australians own an iPhone (Apr 2015) 2

apps use2
While this chart shows US users, not Australian, it’s important to notice the ratio – just over half as many people use apple maps as use google maps. Apple maps adoption is growing about twice as fast as Androids maps.3

So let’s do the maths.

  • 23,847,761 Australians4
  • 92% use the Internet 5
  • 70% use a smartphone to go online
  • 36.8% use an iPhone
  • 26.2% use apple maps

If the stats are right, it means at least 1.48 million Australians are using Apple maps.

Want to know the best bit? Apple maps doesn’t cost you or your customers one single cent.

Ready to get going?   Start here: https://mapsconnect.apple.com/
Apple Maps