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4 September, 2012

3 big questions when recommending someone’s product/service

Word of mouth and social media rely on a mutual trust between the marketer and their customers. If people don’t trust you, they won’t share your message, they won’t represent you, and they won’t be willing to recommend you to a friend.Can your testimonial pass 3 simple tests:

1) Who are you?

2) Were you paid for your review?

3) Is it an honest opinion based on a real experience?

Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz from SocialMedia.org on Vimeo.

Read the full article here.